Multi Entity Inline Answers on Bing

The inline answers in Bing now have a new “friend”. Today, the implementation I’ve worked on for the disambiguation queries, or multi entities has reached production on the Bing US market.

ME_in_Production

Searching for queries such as Michelle Williams, will trigger the multi entity answer that will show users a suggestion for either the actress, or the singer. Example queries are numerous. It could be pitbull the singer, or the dog, or jaguar, the car make or the animal and so on. The feature, in my opinion is a significant help for users that have a query intent but might reach the search results page feeling disappointed because the results do not reflect the query’s meaning they had in mind. This is just another beautiful example of how search engines became smarter and smarter in order to help their users achieve their goals faster and easier.